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We read so much on the mobile text marketing opportunity for businesses to attract and maintain customers that it is important to discuss text messaging as a communications tool.

Let’s use day care facilities and private schools.

What a great way for parents to be more connected with the facility that is responsible for their children while at school or day care. Parents could opt in to the day care or schools text messaging system and be sent a text message for emergency situations or something as simple as letting the parents know that report cards are being sent home today.

Let’s say that a field trip is coming up and it is important that the parents get in the signed release form allowing permission for their child to go. Texts are more reliable than e-mail and almost instantly received.

Many times a child gets sick or injured. The school or daycare can even send a text message to that individual parent from the back office using the text messaging software.

Sports Leagues and Associations:

SMS text messaging is a great way to communication with coaches and parents of sporting events. Parents are very busy juggling schedules and I have heard many stories of parents showing up with the kids for practice only to find out that practice or the game was cancelled for various reasons. Even if the information was posted on a voice mail or call in messaging system it is not as reliable and fast as text messaging. Even with phones set on vibrate a parent may be in a meeting and can easily look down and read a text but unable to take a voice call or listen to a voice mail.

Log into your back office and send out the text message alert or announcement to the entire database in under a minute!

No matter what type of business or organization you have, SMS text messaging is a smart way to communicate.

What are you waiting for, click this link for your free 30 day trial

Remember the person you need to reach is only a text away!

Visit our website for more information on Mobile Text Marketing www.gotexttalk.com

It is so easy to talk about mobile text marketing subscriber based campaigns that we need to bring up using a contest to attract customers and build your brands awareness.

Subscription based campaigns are created to build your subscriber base of VIP customers so you can send out announcements and special offer coupons.

But you can also use the platform for creating contest. You have the ability to make the contest for as long or short of a time period as you want. You can also control how many times and often someone can text in to enter. You also have an auto response messaging system that sends out text to the contestants for status updates of the contest.

Let’s use a bowling alley as an example:

Super Lanes Bowling Alley is running a contest all through the month of February and the winner gets a bowl all night for free with up to 6 friends.

Super Lanes can set up the contest in the back office and the software will automatically enter the contestants as they text in your keyword and short code for a chance to win. At the end of the contest you can either manually pick a winner or set it up so the system randomly select the winner.

The platform automatically sends out a text message to every contestant letting them know if they have won or lost. If they did not win it will have your thank you for entering message and you can even offer a 10% off coupon that is good on a week day that you would like to see more business. If a contestant text in to enter after the contest is over they will receive a message letting them know it has ended but you could put in that message a discount or opportunity to join the VIP club. 

The winner will receive the winning message with your instructions on claiming the prize.

Now obviously these contestants are not agreeing to opt in to your subscription based VIP club to receive future specials, but you will be creating brand awareness and during the contest period use the win and lose messages to include the opportunity for the contestants to opt in to your VIP data base.

Just use your imagination and apply a contest to your business:

• Free Oil Change and Tire Rotation
• Free wings party platter
• Free dinner for a family of four
• Free deluxe facial
• Free pedicure
• Free haircut and blow dry
• Free month unlimited tanning membership
• Free hour at the go kart track

I could continue but you know your business better than I do, so you could easily put something fun and enticing together.

This also gives you the opportunity to attract new customers by giving every contestant something in the end. Not only will it bring them back for your product or services, but you can bring on additional VIP subscribers.

I have to say that just writing this blog excites me. If I was a business owner that had something to offer consumers I would jump all over the free 30 day trial that we offer and get this party started!

Remember your customers are only a text away!

As the saying goes opinions are like air holes everybody has one, (thought I would be rated G LOL)

I will step outside the box and look at this question as a consumer and a business.

As a consumer if I was at an establishment I liked and noticed they were offering me the chance to get something instantly like a discount, free food or something sent to my phone by opting in and subscribing to a VIP Text Club and get exclusive specials sent to me on occasion I would happily do so.

Now if I started receiving too many text from that company and the offers had no value I would be more inclined to opt out, which is one of the neat things about mobile text marketing, if customers want out they can get out.

As a business owner you want to try and avoid that from happening which is why it is important to be creative with your campaigns. So looking at this from a business owner’s perspective I would not hesitate to start a mobile text marketing campaign. It may take some time to build up your opt in subscribers but the value in those customers are an incredible asset for your company.

Just like anything else, you get out of something what you put into it.

You hear all this chatter going on about mobile text marketing and you go on goggle and do some searches and you are pounced on with all these ads and links and think geez, there must be something about this mobile text marketing thing let me look into this.

So you fill out a few forms, maybe make a few phone calls and decide why not let’s give this a shot.

What you do next is the beginning of success or failure, being intrusive or not. Just like any industry you have your good and your bad. To help weed out a few, if they want to charge a set up fee just strike them off your list, it is not necessary.

You want to make sure you have some experience behind the scenes, if you get set up with a company that just opens the play room and throws you in without concern over your safety then you are more likely to get hurt and your experience will be tainted.  Plus you may end up with a few less customers because you became intrusive.

What business are you in?

Let’s say you are in Real Estate and you put a short code and keyword on a sign so prospects can text in to get additional information on the property. Then you decide to get access to those cell numbers and start sending additional messages. Just because they texted in for more information does not mean they were agreeing to subscribe into an opt in database for further text messages sent to their mobile phone. That could be intrusive and also viewed as spamming.

Now if you use the response message to give them the requested additional information on the property you could also put a link to a website on the property and on the website have a opt in sign up form that allows the prospect the ability to opt in a subscription based campaign for text communications from your company.

Let’s say you are a private school or daycare facility. You could give parents the chance to opt in so they could receive alerts and announcements. As a parent that would be a wonderful option for communications and being intrusive with this example would be hard to do!

I could obviously go on and on with examples but by now you get the point. So really the answer to the question is yes and no. If the providers that offer mobile text marketing would advise their clients on mobile text marketing and give guidance and also not allow a business to set up intrusive campaigns then mobile text marketing would not be seen as intrusive but welcomed.

Just think as a business owner how important your customers are and use mobile text marketing as a way to build an intimate relationship with them and put yourself in their shoes and think if you were the customer would you like what you were sending them.

We are here to discuss ideas with you about implementing mobile text marketing into your business.

We also provide a free 30 day trial which gives you time to set up a campaign, gather some subscribers and send out a campaign and experience results before the trial is over. It does not get any better than that.